Go-to-market
GTM strategy
For pipeline, pricing, and the first repeatable motion.
Revenue that cannot be forecasted cannot be raised against. We design the motion — segment, pricing, pipeline, and cadence — so the next board pack has a number that is earned, not hoped.
When this is the work
Founder-led sales has hit a ceiling
The next stage needs a motion other people can run. We write it down and install it.
Pricing is a guess
Packaging, discounting, and a model that a finance function can actually forecast.
A new market is on the table
Territory, segment, and a 90-day plan — not a slide titled ‘international’.
How the work runs
- 01
Diagnose the motion
Who buys, why, how long, and at what cost. Honest conversion math.
- 02
Design
Segments, pricing, pipeline stages, and the operating cadence around them.
- 03
Install
Playbooks, forecast, and a review rhythm. Then we step back or stay as fractional GTM.